Thank you, Sofina Foods!
The 4,700 employees of Sofina Foods have raised selfless giving to a new level, helping dozens of Sunshine families along the way.
Four years ago Sofina Foods launched The Dream Builders’ Campaign, an employee giving campaign providing staff a chance to help local kids and their families.
“We were completely overwhelmed by the response,” says Umeeda Madhany, who heads up Sofina’s charitable giving arm. “Our first campaign exceeded its goal by more than $20,000, and since then it’s just exploded. I’m 100% confident we’ll break the $1 million mark this year.”
So how do 4,700 employees in locations across Canada raise this kind of money? You name it! Raffles, ping pong tournaments, tricycle races, silent auctions, baklava bake sales, knit-a-thons –these and more events (coordinated by a small army of volunteer leaders) bring everyone together in a spirit of giving.
“It’s all good fun, and everyone is so happy to contribute – I’ve lost count of the number of people who’ve told me the [Dream Builders’] Campaign is part of what makes them proud to work for this company, says Umeeda.”
Every dollar raised by Sofina’s employees is matched by Sofina Foods Inc. The company is passionate about helping families and supports a number of child-focused charities. In the past two years they’ve become a huge part of Sunshine, and we’re thrilled to rally these big-hearted people to help ensure more dreams can come true. Thank you, Sofina Foods!
